Feed Their Imagination
Pitch winner & produced campaign for A2 Milk (product launch in China).
You might notice this VO is in Mandarin, which doesn’t necessarily show off any sort of copywriting by me. But take my word for it, I wrote it in English first and it’s great. And yes, writing an ad for China was an interesting process.
The idea was to bring a child’s imagination to life through illustration and animation, so that us regular adults could see the amazing world inside their head.
When you look at the next section, picture the headline saying “FEED THEIR IMAGINATION”. Now, of course if you can read Mandarin it will say something slightly different, because this was trans-created rather than translated. Which is better.
The words at the bottom are all the amazing ingredients and benefits that come with giving your child A2 Smart Nutrition.
