Your Skin Remembers
Pitch winner & produced campaign for La Roche-Posay.
Skin cancer rates are higher in Australia than anywhere else in the world. Why? Because there is a misconception that getting burnt or tanning is what increases your risk. Turns out, it’s not - the real impact is accumulated exposure.
Across BVOD, socials, print & OOH we told the story of how every day Australians accumulate damage. Reminding people that there are moments of UV exposure which you may have forgotten, but “your skin remembers”.
We created 6 unique stories for print, OOH and social assets, which reflected a wide range of ages and demographics. Each was designed to create a moment of reflection for the viewer on their own sun exposure journey.
