Tall Poppy
Pitch winning concept for L’Oréal Paris master brand (project).
L’Oréal wanted us to show how ‘Because I’m Worth It’ has developed and changed over the years, with a socially led campaign designed to spark conversation about what it means to be a woman in 2024.
Insight: when people encounter a strong, confident woman, an all too common reaction is fear.
Idea: “Tall Poppy”, an episodic horror series for TikTok which satirises the fear response to a woman that stands tall.
The campaign was set to star new brand ambassador Mary Fowler in the lead role with a full suite of teasers, movie posters, character interviews and more.
